The project “Chirurgia Ortopedica: Innovazioni Tecnologiche e Prospettive Future”, presented by Orthokey Italia S.r.l., aimed to support the company’s internationalisation pathway, strengthening its presence in strategic foreign markets, in particular the USA and France, building on its already well-established national and European positioning.
The activities carried out included participation in leading international trade fairs and conferences, as well as the organisation of B2B meetings with professionals and opinion leaders in the orthopaedic sector, aimed at presenting and testing Orthokey technologies in real-world clinical and application settings.
In support of these initiatives, the project also included digital communication and marketing activities, designed to enhance the company’s visibility in the target markets and to promote participation in international trade fairs.